London Skye Creations




At the time of its founding in 2021, London Skye Creations was a handmade crochet fashion brand. London Skye Creations has transitioned from an e-commerce business to a limitless artistic practice! Follow London Skye as she inspires others to bring art into their everyday life through food, home decor, and more! 

Vision

London Skye Creations envisions a world in which everyone is able to unlock their creativity in a sustainable and responsible manner. 

Mission

London Skye Creations will share its creations through various artistic endeavors, including home decor, culinary canvases, and much more! London Skye Creations seeks to spark inspiration in others through limitless ingenuity.


Rebrand Process

London Skye Creations’ transition took shape through a logo & visual language redesign. The new logo was designed to address the typographical issues in the previous logotype and connect with London Skye Creation’s new vision of approachability. 


Acceptable Logo & Color Scheme Usage


508 Grid

Typography 

I chose Avenir as the primary typeface because of its round and friendly nature. Avenir will be used on social media graphics and printed designs. For future email marketing campaigns and the website, the backup font, Open Sans, will be used because it is widely accessible on digital platforms.


Typography Usage Example (TikTok)
Acceptable Font Weights 




Subscribe to London Skye Creations’ YouTube channel and follow on TikTok, Instagram, and Facebook for more!