Wallit Campaign
Wallit Campaign, 2023
Class: Graphic Design Studio IVPrompt: Design a campaign that benefits a specific audience with clear vision, mission, and values.
Project Timeline: 4 weeks
Low Fidelity App Wireframe Sketches
Front & Back of Envelope, Branded Letterhead, and In-Person Marketing Collateral
Public Service Announcement Videos
Original Poster Layout Sketches
Posters
The campaign’s posters advertise the Wallit app and would be hung in the university’s residence halls, dining halls, and class buildings.
The language used across the campaign is serious and educational. The posters are designed to catch the attention of the student and direct them to resources that will help them financially.
Poster Experiments
Final Posters
Bus Shelter Poster Application
Environmental Design
Because George Washington University's campus is in Washington, D.C., the Wallit app marketing is applied to things such as bus shelters to catch the eye of the students as they commute to class.
App Design
With the Wallit App, GW students can manage their meal swipes and DC dining dollars, budget their income, and find financial literacy resources both on campus and online.
App Home Screen
Map Detailing App Page Components
App Prototype Video